Beta Utensili designs, manufactures and markets first-rate tools. This mission is fulfilled through the entire company’s synergetic involvement, at three levels:
Satisfying professional users’ requirements, providing the most suitable answers in terms of products and of assistance, with a view to enhancing working quality and simplifying jobs;
Being committed to ongoing research, to foster innovation
and anticipate future trends, working on materials, state-of-the-art technology and ergonomic design, so that we can steadily stand out as a reliable benchmark among traders;
Playing our business role while protecting both the environment – which belongs to everybody and should be preserved for everybody – and man, whose wellness is our ultimate goal.
Since 1923 the resolute determination of one family raised the fortune of the die manufacturer “Alessandro Ciceri & Figli” to today’s maximum levels of the national market.
Founded at the end of the First World War, the iron and steel die workshop expanded and developed and, in 1939, registered “Beta” for the production of professional hand tools that became its core business from the Second World War onwards.
In the early sixties Beta Utensili employed two hundred staff and exported its products abroad, asserting its emerging role among professional hand tool producers.
In these years the company designed the revolutionary Tank Trolley, in orange sheet metal. From then the range of trolleys is pride of the brand and orange its signature colour.
In the early seventies, Beta Utensili pioneered motorsports sponsorships with a Formula 1 car. The first great success in 1975: Vittorio Brambilla at the wheel of an orange “Beta Utensili March” won the Austrian Grand Prix under a downpour at Zeltweg.
Since, Beta Utensili has consistently supported motoring competions alongside teams as Ferrari, Jordan, McLaren and Minardi in Formula 1, Honda, Suzuki, Kawasaki and Yamaha in MotoGP.
Beta Utensili reinforced its penetration in the European market setting up subsidiaries in France, Great Britain, The Netherlands, Spain, Poland and, in 2009, in China.
In 1995 the company was awarded the ISO 9001 Quality Certification.
The range expanded throughout the years from the sole production of professional hand tools to a line that today meets all the requirements of any modern and efficient plant: tool assortments, containers, wire rope accessories, pneumatic tools, safety footwear and workwear – more than 10.000 quality coded items.
Passion, dedication, intuition, professional earnestness ensure excellence to professions.
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